Honeybuns are a fantastic company making flapjacks, cakes and biscuits from their farm workshops in Dorset. Specialising in gluten-free products, they’ve grown from a part-time student business to supplying their delicious goods nationwide to household names such as Waitrose, John Lewis and Sainsbury’s Cafes.
I was delighted to be given the opportunity to contribute to their ongoing success. With a website already in place, but not being done justice by their separate blog hosted at free providers blog.co.uk, the time was right for them to move to a more powerful blogging system which would actually help their main site do better in Google.
Enter WordPress, and after copy/pasting 100+ articles by hand (like many free-hosted blog services, blog.co.uk doesn’t feature tools such as XML exports which allow you to easily move all your posts from one blog system to another – although it should be noted WordPress.com is a free service which includes this!), Honeybuns had 2 years of blog posts chronicling the highs and lows of their business, within their site domain and set up for easy and relevant indexing by Google.
Integrating WordPress into an existing site is often a good solution for those who want to see the full benefits of a modern CMS system before ditching table based, static sites that many are probably still familiar with. Happily, my custom WordPress theme slipped into the existing code at honeybuns.co.uk without too much trouble, blending well into the existing site. A small but fun project to work on!